Tuesday, December 31, 2019

Breast Cancer A Public Health Concern Essay - 1805 Words

According to the United States Breast Cancer Statistics (2016), in 2016 there will be an estimated 246,660 newly diagnosed cases of invasive breast cancer and 61,000 of non-invasive breast cancer among women. For this reason, when studying breast cancer based on a large-scale impact, it not only affects the patient themselves but, as well as their families and communities nationwide. Furthermore, many contributing factors lead to this being such a public health issue. Conclusively, there are specific programs, services, and policies that help to assist the contributing factors of such a public health threat. Nevertheless, breast cancer is still an increasing concern in society, and much-needed research is required to be able to detect and treat this disease. Background on the Community in Breast Cancer Among Women Generally speaking, throughout the United States, Cancer is a public health concern that has a significant impact amongst both men and women. At the same time, Breast Cancer indicates development of a tumor from cells in the breast known as a malignant tumor. Breast Cancer can begin at two different points, either the cells of the lobules, that are milk-producing glands, or the ducts, a channel draining milk from the lobule to the nipple (â€Å"What is Breast Cancer,† 2016). Specifically speaking about Breast Cancer among women, according to the Center for Disease Control and Prevention (2016), it is the most common cancer, regardless of ethnicity or race. Under thoseShow MoreRelatedBreast Cancer : A Major Public Health Concern Among Women1145 Words   |  5 PagesToday a major public health concern amongst women is cancer. Breast cancer is the most common as it affects one in eight women in America, and is also socialized through media more than any other cancerous disease. Uterine cancer accounts for the majority of gynecologic cancer in women but another cancer is known as the â€Å"silent killer†. According to the American Cancer Society, ovarian cancer causes more cancer deaths in women than any other cancer of the reproductive system. Ovarian cancer kills twoRead More Cancer Essay1378 Words   |  6 PagesIn recent years, cancer prevalence has been increasing globally. It is now one of the top 10 causes of death among the middle and high income countries worldwide (World Health Organisation, 2008). In Singapore, cancer has surpassed cardiovascular disease and become the top killer over the last 3 years (Ministry of Health, 2007). Breast cancer tops the chart among Singaporean women (Health Promotion Board, 2007). Thousands of women are diagnosed with breast cancer annually and it causes approximatelyRead MoreBreast Cancer : A Shocking And Very Serious Disease1696 Words   |  7 PagesBreast cancer is a horrifying and very serious disease that should not be underestimated. It is a common cancer in women but the majority of women that are affected by this disease do not know that it can be treated in all sorts of ways or that breast cancer rarely ever appears in the same form more than once. As one of the leading causes of death in the United States, breast cancer is affecting tons of people. Orenstein, a breast cancer survivor, discusses the awareness and education of breast cancerRead MoreThe Treatment Of Breast Implants Essay1498 Words   |  6 Pages Breast Implants In recent years, the demand for this ‘appearance medicine’ has increased rapidly, largely in response to unrealistic media images of ‘perfect’ faces and bodies alike. In Aotearoa New Zealand, doctors who are not qualified as surgeons may perform cosmetic procedures, including invasive surgery. As with any form of major surgery, there are certain risks and side effects linked with cosmetic surgery and variations betweenRead MoreSpeech On Health And Health1220 Words   |  5 PagesHealth promotion remains an important topic for discussion both locally and nationally. It provides a unique opportunity to empower people to make informed choices regarding key health-related behaviors, such as tobacco and alcohol use, sexual practices, dietary choices and physical activity. Good health is an affair which should involve the participation of everyone in the community. Annually, thousands of local residents lose their lives because they do not seek health screening which might preventRead MoreThe American Association Of Nurses907 Words   |  4 Pageshave identified American Public Health Association, an association of public health professionals in the United States and other professionals from health related fields. This association comprise of environmentalists, nurses, doctors, dentists and many other professionals. However, there is more clarity about nurses in the public sector. The American Association of nurses is one of the largest groups registered by APHA. I therefore, choose nurses as a group of public health professionals to researchRead MoreEssay Environmental Causes of Breast Cancer1320 Words   |  6 Pagesthe United States, starting from the first breast cancer case in 1930s to today, a womans lifetime risk of breast cancer increases to one eighth (Gray et al.). Continuously increasing breast cancer rate has caused a lot of concerns among not only ordinary people but also scientists. For decades, scientists have been working on the causes of breast cancer in order to find the corresponding methods of treatment. However, only about 25% of the breast cancer cases got explained (Brody et al.); till todayRead MoreAnimal Testing in the Cosmetic Industry: An Increasingly Controversial Issue706 Words   |  3 Pagesanimal testing has become public knowledge, many activist groups have targeted the industry to pressure manufacturers into stopping practices that have been deemed unacceptable. While some of these efforts have met with some success, many cosmetic companies still do use animal testing in a somewhat covert way, despite public claims that this is not the case. Another concern for activists is the harmful chemicals in cosmetics. These are marketed to a largely uninformed public. Some of these substancesRead MoreShould Latina Breast Cancer Survivors Be Improved Quality Of Life?1685 Words   |  7 Pages EBP Will Latina Breast Cancer Survivors Have an Improved Quality of Life if Intervention Includes Bilingual Education? Rae Barbosa College of Western Idaho Summary Very few studies have been completed on the quality of life of post-treatment Latina breast cancer survivors. The purpose of the evidence based practice study was to test whether or not the quality of life for Latina breast cancer survivors was affected by bilingual intervention. The study was composed of two groupsRead MoreThe Burden Of Cancer : Aging And Adoption Of Westernized Lifestyle Like Physical Inactivity1161 Words   |  5 Pagesof cancer is growing globally due to aging and adoption of westernized lifestyle like physical inactivity,smoking etc. Every year nearly 10 million people are diagnosed and 6 million die of cancer globally. Cancers of lung, breast and colorectal region constitute 12.3%, 10.4% and 9.4% of total cancers cases respectively across the globe. Cancer is one of the leading causes of mortality in India. 6 % of all reported deaths are due to cancer. In 2013 there were 14.9 million incident cancer cases

Monday, December 23, 2019

Janes Relationship with Rochester in Brontes Jane Eyre...

Janes Relationship with Rochester in Brontes Jane Eyre Works Cited Not Included Jane Eyre is one of the most famous and well-read romantic novels in English literature. The novel has been translated into scores of different languages and adapted many times for dramatised productions. The relationship between Jane and Rochester is the central theme of the novel. Charlotte BrontÃÆ' « makes use of a simple yet familiar story line: boy meets girl, boy loses girl, boy and girl are reunited after some hardship and then live happily ever after. Jane Eyre contains most of the classic†¦show more content†¦As the novel progresses however, Charlotte BrontÃÆ' « qualifies this when Rochester explains why AdÃÆ' ¨le is not sent away to school: he says, I could not afford it: schools are so dear(Page 200). Furthermore when Rochester tells Jane in chapter 27 about Bertha Mason he explains why his father ar ranged the marriage - the reason being that the Masons were a rich family who would give a dowry of thirty thousand pounds (a considerable amount of money at that time). From this it is reasonable to conclude that Rochester didnt come from a very wealthy family. His family were keen for him to marry this girl just for her familys wealth. This money has obviously been partly used for his large home, Thornfield, where he keeps at least five servants. As money is often used as an indicator of your social standing in society I draw the conclusion that Rochester has a high social standing whilst Jane doesnt come from such a good one. During Rochester and Janes relationship Jane often feels uneasy about their different social status, for example, during Rochesters party in chapter 17 Jane feels so out of place that she sits alone by the window andShow MoreRelated Charlotte Brontes Jane Eyre - A Romantic Ending In An Anti-Romantic Novel1166 Words   |  5 PagesJane Eyre - A Romantic Endi ng In An Anti-Romantic Novel This paper discusses the ending of Jane Eyre, discussing whether it is a â€Å"good† ending. The paper draws on three criticisms of both the novel and Romantic literature in general to conclude that, yes, it is indeed a good ending because it both fits the prevailing realism of the main character’s worldview, and conforms to the predominant literary trends of the period. The climate in which Charlotte Bronte wrote her magnumRead MoreEssay about Finding the Balance of Love and Freedom in Jane Eyre1339 Words   |  6 PagesSimilar to many of the great feministic novels of its time, Jane Eyre purely emerges as a story focused on the quest for love. The novel’s protagonist, Jane, searches not only for the romantic side of love, but ultimately for a sense of self-worth and independence. Set in the overlapping times of the Victorian and Gothic periods, the novel touches upon both women’s supposed rights, and their inner struggle for liberty. Orphaned at an early age, Jane was born into a modest lifestyle, without any major parentRead MoreJane Eyre Essay3572 Words   |  15 PagesGleaden Word Count: 3238 Compare and contrast the ways in which Bronte and Rhys construct the adult selves of Jane and Antoinette and consider how this shapes their relationship with Rochester. Jane Eyre and Wide Sargasso Sea present the childhoods and later lives of two women, who similarly marry the complex character, Mr. Rochester. Both begin their lives as outsiders, Jane because of economic differences to the rest of her family and Antoinette because of racial distinctions to the restRead More Fire and Heat Imagery in Charlotte Brontes Jane Eyre Essay1576 Words   |  7 PagesFire and Heat Imagery in Charlotte Brontes Jane Eyre The essence of any true magnificent piece of literature is not what one can see in words. It is what one can see behind the words. It is through the symbolism and imagery found in works of literature that a reader can truly connect with the writer. Charlotte Bronte epitomizes the spirit of the unread but understood in her Victorian work Jane Eyre. There have been numerous essays and theories presented examining the complex symbolism andRead MoreEssay on A Womans World in Jane Eyre by Charlotte Brontà «1145 Words   |  5 Pagesto write under a fake male name in order to have Jane Eyre published and read. Nevertheless, she was still completely focused on addressing issues concerning women, education, and marriage. Combining these topics, she produced one of the most popular novels in the English language. The deaths of her older sisters, the time she spent as a teacher and a governess, and her relationship with Constantin Hà ©ger influenced Charlotte Brontà « to write Jane Eyre. Brontà « was born on April 21, 1816, the third ofRead More The Oppressed Female in Charlotte Brontes Jane Eyre886 Words   |  4 PagesThe Oppressed Female in Charlotte Brontes Jane Eyre   Ã‚  Ã‚  Ã‚   In Jane Eyre, Charlotte Brontà « clearly demonstrates the relationship between sexuality and morality in Victorian society through the character of Bertha Mason, the daughter of a West Indian planter and Rochesters first wife. Rochester recklessly married Bertha in his youth, and when it was discovered shortly after the marriage that Bertha was sexually promiscuous, Rochester locked her away. Bertha is called a maniac and isRead MoreJane Eyre By Charlotte Bronte1601 Words   |  7 Pagesto interpret this novel as feminist, one must see it through the lens of the time and place Brontà « wrote it. Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre was a feminist work in that Bronte expressed disdain for oppressive gender structures through the voice of Jane Eyre, and the actions of Bertha Mason. Jane Eyre was a steamy novel for its time, with imagery as blatantly concealed as Jane’s description of Rochester’s hand as being â€Å"rounded, muscular; and vigorous†¦long, strong†¦Ã¢â‚¬  (Brontà « 312) A modern reader mightRead MoreEssay On Governess In Jane Eyre1227 Words   |  5 PagesThe process of procuring the governess position at Thornfield Hall is the moment that Jane Eyre steps into a further level of independence that defies the Victorian standards of the time period for women (Godfrey 857). From the moment that Jane posts her advertisement in the Shire Herald, she seizes the possession of her life by her ambition to rise into a higher social class and rely simply own her own ability free from reliance on others (Brontà « 694; Vanden Bossche 47). The desire for this stepRead MoreJane Eyre vs Wide Sargasso Sea Essay example1635 Words   |  7 Pages Symbolism through Theme Of Jane Eyre and Wide Sargasso Sea â€Å"To produce a mighty book, you must choose a mighty theme. No great and enduring volume can ever be written on the flea, though many there be that have tried it,† stated Herman Melville. As implied, without theme, no novel can be considered â€Å"mighty† or have any depth. Theme is essential in any work of art. Jane Eyre is a novel by Charlotte Brontà « that takes the reader through the experiences of Jane Eyre, from childhood to adulthoodRead MoreTheme Of Feminism In Jane Eyre1733 Words   |  7 PagesEmily Griesinger perceives that Charlotte Brontà «Ã¢â‚¬â„¢s focus on both women and religion to be so prominent in Jane Eyre that she coined the term â€Å"biblical feminism† to simultaneously refer to these two themes. Brontà « wrote the novel in a time where radical feminist Protestantism was increasingly explored, and Griesinger’s overarching view is that Brontà « intended to illustrate that women of faith, like Jane, â€Å"are not disempo wered but find strength to obey God even if it means going against social and

Sunday, December 15, 2019

Creating a New Brand in a Competitive Environment Free Essays

string(214) " to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition\." EXECUTIVE SUMMARY The purpose of this document is to show how the marketing has changed to adapt to the modern world, and international companies work to offer the best services and product, competing with other firms. Some Marketing tools have varied depending on the approach; this is why some companies prefer to use a disparity of elements to attract customers and retain them, offering some added value. In the research it is possible to find different theories applied to real examples, and taking companies such as Diageo, Louis Vuitton Moet Hennesy (LVMH), and SABMiller like an example, to introduce a new product in an unexplored segment. We will write a custom essay sample on Creating a New Brand in a Competitive Environment or any similar topic only for you Order Now Beginning with a short background explaining how the main company works, their star product and direct and indirect competitors. Also, it has discussed about the challenges that this companies have been facing and how they solve these issues, implementing some strategies. The Swot will be explained more in detail, which is important to know the internal and external forces, are influence the company stability. The differentiation is also important, because this gives to the company uniqueness, originality and authenticity part that consumers see it like added value. After an intensive study, the recommendations to launch a successful product are made to implement in a new market, avoiding imitations and confusion in customers, due to the huge range of competitions in the same sector. Diageo is always caring about their customers; they support campaigns to avoid underage drinkers. INDEX Page Introduction3 1. Case Background 4 2. Key Findings 5 2. 1. What is the real challenge that Guinness faces at the market? 5 2. 2. More than a want 5 2. 3. A big competition5 2. 4. Marketing Channels 6 2. 5. Finding main challenges in the competition6 . 6. Segmenting Markets7 2. 7. SWOT7 2. 8. Designing a marketing plan8 2. 8. 1. Opportunities in the UK market 8 2. 8. 2. Target Market 9 2. 8. 3. The New 4 P’s 9 2. 9. Creating Brand value 10 2. 10. Branding 11 2. 11. Differentiation strategies 11 Recommendations 12 Conclusions 13 Appendix Bibliography INTRODUCTION The main purpose of this assignment, it is to explore different marketing approaches in curr ent markets, apply a disparity of theories studied at class and expose perspectives from both sides in the market, consumers-companies. In general, this project will focus in how to launch a product in a competitive market, where the beer will be the main competitor. Introducing companies such as Diageo, which has a short trajectory but its brands a long heritage history, Louis Vuitton Moet and Hennesy is recognizing for their luxury products; and SABMiller, the variety is the strong part. 1. CASE BACKGROUND Diageo is one of the market leaders in premium beverages companies; they provide a huge range of alcoholic drinks, for example, spirits, beers and wines. They include brands such as Johnnie Walker, Crown Royal, JB and among many other. Besides this, it is possible to find this company in roughly 180 markets, employing more than 25. 000 people with 80 offices. Its company structures and orientation is classified in Geographic, this is why Diageo desires sell the right product to the right customer, and therefore certain products are selling according to the demand of each country. In UK, Guinness is the most popular beer in Bars and Pubs, and it is not only its taste, is also the way to communicate the correct message, which I will discuss in more detail. Apart from this, it has been rated one the top tasting beers around Great Britain. Additionally, having a long heritage makes this brand stronger and trustworthy for drinking people. However, positioned companies, like Louis Vuitton Moet Hennesy (LVMH) and SABMiller, do not facilitate its distribution and selling, so to differentiate each company has worked in the strategic marketing plans, taking into account that LVMH is the indirect competitor in the alcoholic beverages market. 2. KEY FINDINGS 3. 1. What is the real challenge that Guinness faces at the market? A long heritage brand could be difficult to revitalize in a modern and competitive market, due to a huge range of brands trying to imitate the taste and the shape, but how does Guinness keep being recognized by people all of ages without losing their well-know brand and their main features? This question is one of the big challenges that Diageo currently faces. 3. 2. More than a want Historically, beers have been the drinks for people who want to enjoy and celebrate any moment, making them special and unforgettable, and these facts make beer more than a want, a demand which is covered for a lot of companies around the world. Nowadays, the Guinness Brand has become more popular and desirable for everyone, because Diageo just do not want to reflect a beer, but also an entire history of a community that has grown with it. 3. 3. A big competition In this days and age, the competition in this sector has increased, which make more difficult the inclusion of new product. There are more than 40. 000 companies’ worldwide, offering different alcoholic beverages, new contrast, and new messages. According to Euromonitor International (2011), in the UK despite of crises, unemployment and economic downturn, Guinness is still the most popular beer. Nevertheless, in this industry firms such as LVMH and SABMiller, keep doing very well and creating a diverse way to differentiate from the competition. 3. 4. Marketing channels in Guinness compared with SABMiller and LVMH Guinness SABMiller LVMH| Communication | Distribution | Service | As it has been mentioned in the previous table the different method to keep in touch with their consumers and, even better, attracting new ones, is the only way to differentiate between the competitions. Guinness’ authenticity and originality tries to parley the moment drinking beer, into joining these special moments into all their history. However, while Diageo tries to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition. You read "Creating a New Brand in a Competitive Environment" in category "Papers" 3. 5. Finding Main Challenges in the Competition As a Global Firm, the role of SABMiller has some challenges that still face nowadays. Their main issue is competing with local brands and the inclusion of new global brands. As a result they always keep practicing their main strategies, in which Nick Fell (2011), SABMiller’s Marketing Director, mention that â€Å"we believe is key to sustaining our competitive edge. Our ability to nurture and grow brands that consumers want is one of our most important business assets†. Meanwhile, LVMH is a luxury brand company which always wants to offer the best quality in a high price. Despite the financial crisis in the last years in Europe, LVMH has grown in the previous years (Lucy Shaw, 2012), this appears to show that the strategies to keep the high prices in the offering luxury products, have worked. Beyond price and luxury products, brand trust is also important (Kapferer, 2012), because it provides more certainty. They are taking advantage of their brand creating value for consumers. Nevertheless, at the same time, LVMH are forgetting a big part of the market; the youngster. Due to high prices and long heritage history, the products just have covered a small part of the market; as a result Louis Vuitton Moet and Hennesy are making the same mistakes that Guinness made. Taking into account the previous examples, the diffusion of innovation theory (Rogers, 1962, cited in Kotler Keller, 2011, p. 84) describes five types of consumers, 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards, the last category just refers to 16% of people who still buy the same product for a long time, and they believe and trust in the brand; consequently, these companies are covering roughly less than 20% of the market. 3. 6. Segmenting Markets Regarding market segment ation each company and brand identifies a group of customer with similar needs or wants to satisfy. All different companies have different approaches, taking SABMiller for example, which is segmented geographically depending on the country region. In that way they can operate closer to their customers, develop some programs or activities to compete with local stores and concentrate in reacting in any variations of their business competitor. Either way, the grassroots marketing(REF) is a good strategy to implement, when it has been considering including a large part of the market. In addition, it is important to mention that the aforementioned company has an approach in business to business, which it also works as a channel distribution. As well as SABMiller, Diageo uses the same global segmentation strategy in local markets, but simultaneously splitting the market demographically in accordance with gender and age. In this case, Guinness has been segmented by age and behavior, which belongs to age group in 20 to 35, and people who want to enjoy a moment, taking some time, and relax without worries. Having discussed SABMiller and Guinness segmentation strategies, it could expose the LVMH segmentation strategies. Spirits and wines sold by LVMH have been segmented demographically, which includes income and social status, people who want to feel sophisticated in a luxury market. . 7. SWOT (Strengths, weaknesses, opportunities, threats) Strengths * Strong structural companies, powerful brand extensions and long heritage history. Diageo has all the variables to succeed in a market where it already has launched some products. It also has a long history with brands such as Guinness, Johnnie Walker or Buchannan. Even when the company is relatively new, it has more than 80 offices around the world, this would indicate huge market knowledge. Weaknesses * Venture in a completely new segment. This could be a huge growth opportunity but, if it the new brand fails, the reputation of the other brands can be affected. Opportunities * Low competitions in a new market. The UK is famous for its beer, some whiskeys and cider, but all of them focus on men, regardless the female of what wants and demands are. The growth of women markets is a chance to venture in a new segment. Threats * Big companies and big brands. The hard competition in well-known brands and the ease of imitations can become a threat to the beer product in the UK. Coupled with this, is the entry of this substitute’s products (Porter, 1985, cited in Ranchhod and Gurau, 2007), like cider (Bulmers, SABMiller) or wines (LVMH), which are located in the top percentage of drinks aimed towards women. . 8. Designing a Marketing Plan As said by Kotler and Keller (2011), a marketing plan has two levels: Strategic and tactical, which include target market, value proposition and product strategy respectively. 3. 9. 1. Opportunities in the UK market According to Alcohol Concern (2008), approximately 90% of British women drink at least once per week, while men drink 21 units of alcohol per week, women drink 14 units. These facts make the female segment a strong one, to penetrate this forgotten sector. So, due to this huge demand in the alcoholic beverage market and thinking in the female sector, Diageo has taken the initiative to launch a special product for women and their wants and demands. Besides, studying this segment, it has found that the competition offering beer for women is really low. In the graph below, it shows the amount in units drinking of each gender: Fig 1. Office for National Statistics (2005) Units per week [Medium] [Online] Available at http://www. alcoholconcern. org. uk/assets/files/Publications/Women%20factsheet. df (Accessed: 22 February 2013) Following this short but essential research, it is promising to say that the women are an unexplored market, where companies like Diageo have a great opportunity to venture in this segment. 3. 9. 2. Target Market Diageo brands have a long heritage history with strengths make easy to get into unknown segment, and consequently reaching a position in the alcoholic drinks market. Diageo realizes this area of the market o ccupied by women market is an ideal segment to launch a product, which caters to their wants and demands. This product is addressed to young professional women, who just want to enjoy life in any given moment, regardless of worries. So, FEM-Ale is targeted to young women, who are aged between 21 to 35 years old, and women just want to relax after a long hard day at work. To be more specific, it will target the market according to the income of women, the hourly pay rates are between 6 and 10 pounds per week (BBC, 2012). 3. 9. 3. The New 4 P’s (Marketing Mix) It has been mentioned that the old marketing has changed, and not all the tools are still used to develop attracting strategies. This is because of people behavioral change and also the world has been affected by some forces such as globalization, consumerism and commercial agreement involving governments. One of the first authors that mention the marketing-mix tools was McCarthy (1960), who determined different activities of marketing: Product, price, place and promotion. However, in this contemporary world it is necessary to look at some changes as to the effectiveness of this tool, which encompasses market communications, value and other variables that make the outcome more productive. Trying to adapt the modern world to traditional tools, authors like Piercy (2012) and Kotler and Keller (2011) have tried to establish the new four Ps. Kotler believed that the new 4 elements of the marketing mix should be: people, processes, programs and performance, taking into account that these components are more closely identifiable to the real needs in a company. Meanwhile, Piercy highlighted that the tools do not need to change at all but give them a different approach, for instance: the roduct and pricing policies ought to be focused in value offering, while place and promotion should be used like marketing tools. To describe the strategies used by Fem-Ale, Piercy is the author chosen to explain each one. The Value Offering To begin with Product Policy, there are a lot of variables that can affect the offering by the brand and they will be described as part of the product strategy: * Brand name: the name of the beer, want to show the rude side of boys but the female and deli cacy of girls, Fem-Ale. Product variety: currently Diageo has a lot of brands that could be used by them to show the same reliability and trustfulness, for instance, at the beginning the beer will be an original sweet flavor and depending on the product placement will launch a disparity of flavors and varieties. Comparing the product diversity with SABMiller, the direct competitor, they have more than 80 options and flavors, which some of them are targeted at women, such as Redd’s beer, a brand which was launched successfully in Colombia and the UK (Fernandez, 2008), without success; with only the Colombian market showing success. Design and packaging: Kotler (2011) has mentioned packaging like the fifth P. It is really important because is the first contact with the customer; it is a moment of truth, in which the marketer may know if this product strategy works. The beer will come in two different packages: a can and bottle, with a pink-black color label, which describes the name, because in line with Madden, Hewwet, and Roth (2000, cited in Dibb, 2006), colors are a good strategy to attract consumers and communicate what they truly expect, do not attract teenagers market to confuse them, due to the huge problem that the UK have with underage drinkers. Establish pricing strategies is also important, because this is where the company can expect to gain a good profit. Fem-ale beer is a product for any women with a special flavor and taste tailor to their specifications, Fem-ale beer is also aimed towards any women who want to relax. That is why Diageo should keep the same price as other brand extension in the same sector. This would be a competitive price. Marketing tools Places or Distributions are all the channels to sell, deliver and offer the product. Initially, Fem-Ale would start offering some samples in pubs and retail stores. At the beginning, the coverage will be small towns close to London, because it is an easy way to introduce a new product, where people are more flexible and depending on people’s acceptance, it will be introduced to other towns. The last elements are promotional strategies or marketing communications. These are a method to introduce the product to the consumers, inviting them to try the innovations, attracting through services and promotions, and retaining loyalty customer offering some value. Within marketing communications strategies will be a web-site, describing recipes of dishes or cocktails that could accompany the new brew. As well as this some events and concerts would be sponsor by FEM-ale, a big campaign showing why this beer will satisfy the women’s wants, and using Guinness’ well-known brand, to incite trust and confidence to people who are already committed to the long heritage history of Guinness, and by means of co-branding (REF) like a promotional strategy. 3. 9. Creating Brand value It is good to show that not just young women may be sexy, self-sufficient and do not depend on anyone else to be happy, because Diageo just want to show that there is no discrimination between genders, and in this modern world women need a place to shine. This approach will be focused to make women feel strong and they just have the entire world in them hands. Diageo is creating an approach totally different from traditional beers, and giving support to the female side. (REF) 3. 10. Branding 3. 11. Differentiated strategies: POP and POD On the other hand, SABMiller are using the dual adaption strategy (Keegan, 2005), in which communications as well as product has to be adapted to the local markets facts, including packaging, colors, name and taste. In this case, they are sure that their customers are satisfied with the cultural facts of each country. . 12. Supporting campaigns to avoid underage drinkers RECOMMENDATIONS Nowadays, the world has changed and consequently people minds have changed as well. The consumerism, globalization, big competitions in markets, crises downturn, and among many other reasons, they are some forces that affect(REF) people choice at the moment to buy a product and make people desire more goods with more sp ecific requirements. Not all is about low prices, good quality, offers a good service, but communicating the correct message to the right consumers it is the easy way to create a product-customer connection. CONCLUSIONES Bibliography Pag 82 Market-led Author Nigel F. Piercy The New strategic Brand Management http://www. guinness-storehouse. com/en/Inside. aspx http://www. guinness. com/en-row/arthurs-day/default. html http://www. thegatheringireland. com/I-Love-Ireland/I-Love-Ireland-Blog/September-2012/Arthur-Guinness-the-man-behind-the-brew. aspx http://www. fastcompany. com/44736/brand-marketing-guinness http://www. marketingmagazine. co. uk/news/1152779/Guinness-launches-cloud-TV-campaign/ http://www. marketingmagazine. o. uk/news/1145962/Guinness-celebrates-Arthurs-Day-global-ad/ http://www. marketingmagazine. co. uk/news/1152357/Guinness-takes-skies-social-media-driven-campaign/ http://www. marketingmagazine. co. uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/ http://www. dailymail. co. uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world. html http://library. bcu. ac. uk/learner/writingguides/1. 02%20Reports. htm http://ww w. guinness. com/en-gb/theads. html How to cite Creating a New Brand in a Competitive Environment, Papers

Saturday, December 7, 2019

Marketing and Full-service Pet Salon free essay sample

Chapters 1-3 1)The public is becoming more aware of how marketers’ activities affect the welfare of consumers and society. As a result, more firms are working to -create a responsible approach to developing long-term relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term survival, like most companies, depends on creating and maintaining satisfying exchange relationships 3)Which of the following statements about marketing environment forces is not correct? -They fluctuate slowly and thereby create threats to a firm’s marketing mix 4)Which of the following is not an example of the implementation of the marketing concept? -Burger King reduces the labor costs to produce its sausage-egg biscuits 5)Which one of the following statements by a company president best reflects the marketing concept? -We have organized out business to make certain that customers get what they want )Three basic forms that a product can take are -services, ideas, and goods 7)SunnyD is aimed at mothers with children under age 12. The mothers represent SunnyD’s -target market 8)Which of the following best describes the acceptance of the marketing concept by American organizations? -The marketing concept has yet to be fully accepted by all organizations 9)Greensprings Cemtery in upstate New York, Offers a full service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. The owners of the Greensprings Cemeteries are apparently operating under which of the following orientations? -Marketing Orientation 10) Marketing knowledge and skills -enhance consumer awareness and help provide people with satisfying goods and services A change in the minimum drinking age in any given state illustrates a change in the _____________ for Miler Brewing. -Marketing environment 12)Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly booka grooming appointment, obedience class, or overnight accomodation for their dog and cat. Previously, Paws and Claws was most likely using which type of orientation? ?-sales 13)Which of the following is most likely to be an idea marketer? -abuse counselor 14)A physical product you can touch is a -good 15)Long-term relationships with profitable customers is the key objective of -customer relationship management 16)Paws and Claws Hotel is a full-servi ce pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly booka grooming appointment, obedience class, or overnight accomodation for their dog and cat. . .. The fact that Paws and Claws is open 24 hours each day is part of which marketing mix variable? -distribution 17)Resource deployment and coordination of functional areas of business are determined by -corporate strategy 18)A firm’s unique symbols, personalities, and philosophies compromise its -corporate strategy 19)The Acme Corporation is expanding operations into countries outside the U. S. To improve local managers’ responsiveness to local conditions, Acme’s senior management has decided to delegate decision-making authority further down the chain of command. Acme is decentralizing 20)Electronic marketing has greatly improved the ability of marketers to target individual customers. As a result, many fell that marketing’s emphasis is shifting from share of market to share of -? customer 21)A ________ is created when a company matches its core competency to opportunities it has discovered in the marketplace. -competitive advantage 22)Starbucks is presently involved in a process of assessing marketing opportunites and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and control. Thus, Starbucks is involved in -marketing planning 23)According to the text, a market is defined as -a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products. 24)Borders Books uses technology to help them identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to customize products to meet those needs. Borders Books is using the ________ approach. customer relationship management ? 25)A competitive advantage exists when a -firm matches a core competence to opportunities it has discovered in the marketplace. 26)The marketing plan is -a written document detailing activities to be performed to implement and control marketing actions 27)EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee ju mping, skydiving, and motorcross. Adrian Moss The information in EXperience Limited’s database could be best used to develop a CRM program 28)Harley-Davidson’s Harley Owner’s Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a ________ over other motorcycle manufacturers. -sustainable competitive edge 29)Which of the following is false with regard to customer lifetime value? -All customers have equal value to a firm 30)The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as -cash cows 31)A market opportunity results from the right combination of circumstances and timing that permit and organization to take action to reach a particular target market. EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee j umping, skydiving, and motorcross. Adrian Moss According to the BCG matrix, the hang-gliding and bungee jumping tours have been a _________ for EXperience Limited, while the skydiving and motorcross tours represent a ________. -cash cow; questionmark ? or star 33)A new U. S. utomobile company, Specialty Motors, was established in 2004. In 2008, a recession caused disposable income to decline, and the annual amount of dollars spent by consumers dropped drastically. Specialty Motors faced a problem of trying to determine whether the economy would turn toward prosperity or toward depression. No matter what happend, Specialty Motors was also worried.. The income a consumer would use to purchase a Specialty Motors automobile is considered _______ income. -discretionary ? 34)____________ competitors provide very different products that satisfy the same basic customer need. Generic 35)Marketers who attempt to influence and change the various environmental forces have a _________ response t o these forces. -proactive 36)Which of the following is not a reason that marketers try to maintain good relations with political officials? -Political officials can accept direct corporate compaign contributions. 37)More than half of the research of technology created is paid for by -the federal government 38)Meyer’s Sporting Goods, a national chain, has been doing business with Soljur Sports. . Where should he file a complaint? -Better Business Bureau? g 79 39)The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in -self-regulation 40))Meyer’s Sporting Goods, a national chain, has been doing business with Soljur Sports. What action should the BBB take against Meyers if the complaint was substained and Meyers did not change the offending practice? -Issue a warning to consumers through the local newspaper 41)Which of the following industries is most commo nly regulated by state regulatory agencies? Utility companies 42)Why are marketers interested in consumers’ levels of disposable income? -It is a ready source of buying power 43)Consumers begin to become more price and calue conscious during periods of -recession 44)One way for corporations to attempt to influence the political environment is through -contributions to poilitical action committees 45)Marketers primarily focus their environmental analysis on ____ competitors. -brand 46)Which of the following are the most frequently sentenced organizational crimes? -fraud and antitrust violations 7)Companies that compete for the same limited financial resources of the same customers are known as _________ competitors. -total budget 48)When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its porducts from the competitors’ products, a ___________ structure exists in the competitive environment. -monopolistic competition 49)Th e best approach for a company to take when monitoring its competitors is -developing a system for gathering ongoing information about competitors. 50)The amount of money received through wages, rents, investments, pensions, and subsidies is called -income

Friday, November 29, 2019

Writing Successful Introductory Paragraphs Essays - Writing

Writing Successful Introductory Paragraphs In the most abstract sense, the function of an introductory paragraph is to move the reader from the world of daily life into the textual and analytical space of an essay. In a more concrete sense, an introduction performs three essential functions: 1) it clearly and specifically states the topic or question that you will address in your essay; 2) it motivates topic or question that the essay will examine; and 3) it states, clearly and directly, your position on this topic or question (i.e. your thesis). Conceptual Components Persona - While reading your introduction, your reader will begin to make assumptions about you as an author. Be sure to project yourself as a thoughtful, knowledgeable, and nonbiased writer capable of dealing effectively with the complexities and nuances of your topic. Your introduction should set the tone that will remain consistent throughout your essay. In addition to emphasizing the uniqueness of your approach to your subject matter, you should seek to draw your reader into your essay with the gracefulness of your prose and the rational demeanor you project as a writer. Contextualization - In addition to stating the topic and scope of your analysis, your introduction should provide your readers with any background or context necessary to understand how your argument fits into the larger discourse on the subject. The details you use to orient your reader with your topic should be woven throughout the structural components of your introduction listed below. Structural Components Opener - In addition to grabbing the reader's attention, the opening sentence of an essay sets up the structure of the introductory paragraph. You want to create movement among your ideas, which is best done by moving either from the particular to the general or from the general to the particular. Essays which move from the particular to the general often begin with an anecdote, quotation, fact, or detail from the text that can be used to introduce readers to the larger issues the essay will address. Introductions that move from the general to the particular-typically referred to as the funnel structure-often begin with a wider view of the topic that will be used to establish a context for the more localized argument that the author will present. Topic or Purpose - The introductory paragraph must leave the reader with a clear understanding of the specific subject area that your essay will investigate. Defining your essay's scope in this way often requires distinguishing your specific focus from the larger discourse on your topic. Though this is not always essential, many essays include a purpose statement that tells the reader directly: "this paper examines..." or "the aim of this essay is to..." Motive - The motive is a specific sentence, usually near the middle of your introduction, that clarifies for the reader why your thesis is interesting, non-obvious, and/or contestable. In essence, your motive answers the question "so what?" that a reader might ask of your thesis. Because they show that the truth about a subject is not as clear as it might seem, motive statements often employ terms of reversal-"yet," "but," "however," &c.-that reflect a departure from the obvious. Thesis Statement - The thesis statement is the central claim your essay will make about your chosen topic. Since the topic area must first be described and motivated, the thesis statement is usually placed near the end of the introduction. Roadmap - Though this is often unnecessary in shorter papers, essays that are long (7+ pages) or especially complex are often easier for the reader to understand if the author offers some preview of the essay's structure at the beginning of the paper. In especially long essays (20+ pages), this outline of the essay's structure may demand a paragraph of its own (usually the second paragraph).

Monday, November 25, 2019

Stories of Scotboro essays

Stories of Scotboro essays Stories of Scottsboro. By James E. Goodman. (New York: Vintage Books. c.1994. pp. 274. $16.00) Currently in the United States of America, there is a wave a patriotism sweeping across this great land: a feeling of pride in being an American and in being able to call this nation home. The United States is the land of the free and the home of the brave; however, for the African-American citizens of the United States, from the inception of this country to midway through the twentieth century, there was no such thing as freedom, especially in the Deep South. Nowhere is that more evident than in Stories of Scottsboro, an account of the Scottsboro trials of 1931-1937, where nine African-American teenage boys were falsely accused of raping two white girls in Scottsboro, Alabama and no matter how much proof was brought forth proving there innocence, they were always guilty. This was a period of racism and bigotry in our country that is deeply and vividly portrayed though different points of view through author James E. Goodman. On March 25, 1931 nine African American youths were falsely accused and wrongfully imprisoned for the rape of two white girls. Over the next six consecutive years, trials were held to attempt to prove the innocence of these nine young men. The court battles ranged from the U.S Supreme court to the Scottsboro county court with almost every decision the same-guilty. Finally, with the proceedings draining Alabama financially and politically, four of the boys had the charges against them dropped with one boy plea-bargaining and the other four having to serve out their sentences given to them already by the court. Only one of the nine innocent Scottsboro boys was ever pardoned. Over time, the Scottsboro boys grew from boys to men and with the progression of their age so to do the attitudes of this country toward racism. Granted, there are still bigots and racist in the United States and in the south especiall...

Friday, November 22, 2019

Going Green at an Oil Company () Case Study Example | Topics and Well Written Essays - 1250 words

Going Green at an Oil Company () - Case Study Example Six months later, an even bigger leak occurred at a refinery within the vicinity of Curitiba – a million gallons of oil flowed into two rivers. Once more, the company was criticized for using outdated technology to detect leaks and for inadequate staffing and lacking emergency plans. The Curitiba accident elicited the worst negative publicity in the history of the company and led to a fine of $115 million being imposed on Petrobras. Just when the company thought that the worst was over, an even worse accident came in March 2001 when the company’s P-36 oil drill sank. Valued at $350 million, the facility was the world’s largest floating production facility. The accident killed 11 of the Petrobras’ employees and leaked over 300, 000 gallons of oil. The three major and several other accidents had far-reaching implications for the company – employees were demoralized, the image of the company was damaged and investor relations suffered (Barros de Cerqueira Pae, 2012). In addition, the hefty fines imposed on the company ate into its profits. Something drastic had to be done. The then CEO of Petrobras responded to the disasters by creating the new position of Director of Health, Safety and Environment (HSE) and introduced the Program for Excellence in Environmental and Operational Safety Management (PEGASO). These two interventions created a springboard from which Gabrielli dived into the business transforming Petrobras into a green oil company when he became the company’s CEO in 2005. In order to turn around Petrobras, Gabrielli adopted a three-point strategy on the environment (Gabrielli de Azevedo, 2009). First, he embarked on improving internal operations. At the heart of Petrobras’ internal strategy is the company’s HSE program. The program is a massive one – between 2009 and 2012, the company committed $2.5 billion in the program. The program is based

Wednesday, November 20, 2019

Globalization and International Relations Essay Example | Topics and Well Written Essays - 750 words

Globalization and International Relations - Essay Example As a result of globalization, nations could improve their political as well technological relations globally. This paper will analyze globalization and its impacts on international relations. The concept of global economy came into existence with the emergence of globalization. This process notably assisted different segments of the international market. Globalization has significantly contributed to the creation of a global market and a global system of production. Capital marketers also enjoy the benefits of globalization as it has contributed to the integration of financial systems. This concept aided financial organizations like International Monetary Fund to disseminate â€Å"a particular view of the state’s role within the international economy† (Robinson, 2006). In addition, globalization enhanced the development of telecommunications media which in turn fastened the spread of global mass culture. And the key production factors such as capital and labor became globally mobile. Globalization eliminated international trade barriers and thus promoted international relations once this concept weakened the ability of nations to control transnational operations and economic activities. Companies transplanted their production facilities to other countries where costs are comparatively lower. Before the emergence of globalization, developing and underdeveloped countries had little access to developed markets and improved technology. However, since globalization, the global economic environment has undergone tremendous changes. According to Devetak and Hughes (2008, p. 34), globalization connects nations through a global network, and it assists a nation to get access to foreign markets and customers. Since the nations got ranges of benefits from globalization, governments adopted a liberal approach towards international trade.

Monday, November 18, 2019

Starbucks CO Essay Example | Topics and Well Written Essays - 500 words

Starbucks CO - Essay Example It is almost impossible for any business not to become involved in some kind of community affairs. Some of this involvement is primarily charitable, while other community affairs with which business becomes involved pays a direct return to the company. It is difficult to separate one from the other because in most instances both community and business reap positive rewards from any business participation in community affairs. Starbucks pays a special attention to stakeholder responsibility and environmental policies. Pollution is, unfortunately in most cases, a by-product of everyday living. The operation of a "free market" system may fail to serve the best interests of society because of the inability of the market to adjust itself independently and adequately to certain kinds of side effects such as pollution. Also, the buyers and sellers in the marketplace often lack the quantity and quality of information necessary to undertake effectively and efficiently the proper transactions to optimize the side effects for the best interests of both parties involved. Under a free market economy, private industry, local governments, and county, state, and federal governments can, and do, sometimes relieve themselves of certain costs associated with disposal of waste materials by using the atmosphere, oceans, lakes, rivers, and landfills, as free waste receptacles. If it is to the economic advantage of the particu lar emitter to do so, it will normally take advantage of this free resource. The general theory behind much of it is that by business participating in community affairs it makes the community a better place in which to live. By making the community a better place to live, it helps improve the community for all those who live there and as an inducement for hiring new employees from distant communities, possibly needed experts from

Saturday, November 16, 2019

Location Analysis of Manufacturing Industries

Location Analysis of Manufacturing Industries LOCATOINAL ANALYSIS OF THE RELATIONSHIP BETWEEN ACCESSIBILITY AND THE DISTRIBUTION OF MANUFACTURING INDUSTRIES A CASE STUDY OF ASABA Atubi, A. O. ABSTRACT Accessibility is a factor though not the determinant in defining a process of spatial organization of man c functional establishment. A case study relating road network with the pattern of manufacturing industries for selected areas in Asaba, 2003 reveals a weak relationship between accessibility and manufacturing industries. Graph theory approach was used to derive two types of accessibility measures. The first from connectivity matrix accessibility and the second from using valued graph. Simple correlation coefficients revealed weak correlation of 0.09 between accessibility and industries. Again a weak correlation coefficient of -0.05 was found between population potential and umber of industries. This weak relationship however, improved when multiple linear correlation analysis was applied and a fairly high result of 0.40 was achieved. Although high correlation values were got in the multiple linear correlation analysis, the weak values from simple correlation analysis indicates t hat aside from being a good surrogate of transport efficiency, accessibility is also a poor measure of the relative advantage of a given place in attracting to itself the centralization and specialization of human activities in Asaba, Delta State. Based on the findings, recommendations were proffered as this will bring about changes in the urban pattern leading to increase in the number of industries in a process of spatial re-organization. Keywords:Locational Analysis; Accessibility; Distribution; Manufacturing; Industries. INTRODUCTION Accessibility is an important geographical concept associated with relative location. Accessibility is not simply distance but involves time cost and effort used in travelling. Accessibility has been defined as the relative degree of ease with which a location is reached from other locations of ones home relative to other features of the wider physical environment is very important. The organization of every region is reflected in the transportation network (Atubi and Onokala, 2004a; Atubi and Onokala, 2004b). This there is a clear relationship between transportation and economic activities. Such economic activities like the location of industries have been the concern of scholars’ in recent times. It has even been more crucial in developing countries such as Nigeria where much is expected from these industries to augment the low output from agriculture. This concern is justified because the crucial choice of a suitable location may spell the differences between successes and failure (Hover, 1948). In recognition of this fact the process of localization of industries generally reflect a tendency to optimize place utility and maximize profit. However, real life experience has shown that this is not always the case. The interesting thing about industrial distribution is that industries tend to be concentrated in few urban centers. The concentration may be explained in terms of their possessing much of the market, raw materials, the best transport links and considerable labour force Nwafor, 1982, Atubi and Ugbomch, 2002). Usually, industrializations have well connected road network. In Nigeria for instance, over 95% of industrial establishments are found in urban centers which are also related to the countries rail and road system (Onyemelukwe, 1978). It has been observed that the distribution of manufacturing industries in all urban centers in Nigeria is uneven, despite the Federal Government policy of industrialization â€Å"promotion of nation wide indu strial development through industrial dispersal† (Industrial Policy of Nigeria, 1988). The relationship between transportation and regional development has engaged the attention of geographers over the years. The area at has attracted considerable attention is the use of graph theory. Graph theoretic measures have been used to determine the structural and geometrical properties of highway, rail and air networks. Also the relationship between network geometry and regional characteristics have been explored (Kansky, 1963, Kanaa, 1965) and a number of works have focused upon the problem of deriving effective measures of connectivity for urban nodes on the system (Garrison and Marble, 1964; Monanu and Hodgson, 1976; Atubi and Onokala, 2004a and b). On the other hand, Bardi, applying indices of accessibility in urban e:ers of former Bendel State of Nigeria finds that population concentration is not necessarily related to accessibility (Bardi, 1982). Contrary to this view, Gautheir accepted that a changing pattern of accessibility means change in incidence of growth of a center (Guatheir, 1970). Also Atubi and Onokala (2004a), in tracing the changing accessibility patterns of cnter in Lagos Island from 1976-1997 noted that a center gets more accessibility as the road network gets more connected. Locational theorists of classic time, in isolating the influence of transportation location choice, neither though of cost as not connected with money nor used graph theoretic approach in their study. In Nigeria, vast amount of researches have also been carried out on industrial location by various scholars. Vagale historically related traffic flow and transportation to industrialization in Nigeria (Vagale, 1971). Also, Onyemelukwe in his study of structural and locational characteristics of manufacturing industries in Nigeria analyzed the impact of transport on urbanization and industrialization (Onyemelukwe, 1978). Taffee et al, (1963) clearly implied the effect of t ransportation on industrial development using Ghana and Nigeria for illustration in their idealized process of transport development, they noted that transport development at a stage will lead to increased specialization and an expansion of market area of urban centers. Onokerhoraye (1981) also, examined the importance of transportation network in improving the accessibility of people living in various parts of Nigeria to essential public facilities/services like education, health services etc. He argued that since a lare proportion of the population of Nigeria are in rural areas (70%) thereby making it impossible for the attainment of the threshold required to support certain public facilities. There is therefore the need to improve the transportation network between where they are located with improved transport facilities, the accessibility of most people living in the rural areas of the country to the available public services will be increased while the proportion of those depr ived of the use of such facilities will be considerably reduced. However, Olagbaiye using population potential model analyzed manufacturing location in southern Nigeria, he observed Asaba Onitsha which were the highest peaks of population potential support one of tenants of location theory that a central location theory that a central location in a region maximizes accessibility to the market in that region (Olagbaiye, 1968). In delimiting the nodes to be considered, he used one or more of the following considerations political or administrative status, centrality of location, population size and commercial importance. STUDY AREA Asaba is a town situated in the Guinea savannah belt of Nigeria and is located on longitude 6o45E and latitude 6o3’N. It is situated along the bank of River Niger, and is the Headquarters of Oshimili South Local Government area (see fig. 1) of Delta State. Asaba is passed through by the federal highway, which, at the Niger is linked by a bridge with Onitsha in Anambra State. The town, Asaba which is the seat of government, has been in existence long before it was made the Headquarter of Delta State. it is a commercialized and industrialized town, and it shares common boundary with Okpanam and Ugobu in the North, Oko and Ibusa in the west, while the Niger washes the eastern and south eastern fringes of the town. The population of Asaba has rapidly increased since the creation of Delta State when it was made the headquarters and since then the rate of industrialization and urbanization is fast increasing. According to the federal office of statistics, the present population is e stimated to be about 81,768 people. MATERIALS AND METHOD OF ANALYSIS The accessibility indices from centers considered was derived from two methods. The first involved matrix multiplication of the connectivity matrix. The second involved the matrix multiplication of the distance matrix. Gamma and alpha indices was also used. The formula are written in the following form. Where e is Number is edges v is number of vertices The relationship between accessibility indices of manufacturing industries and the number of good roads and value of market potential is established by the Spearman’s rank correlation co-efficient. This is issued to test if the variation in one independent variable affects the variation in the second dependent variable. Also the multiple correlation is used to determine the degree of the relationship between all the variables. This is expressed by Where R = Multiple correlation 1.23 = Correlation between variables 1, 2 and 3 r= variable correlation r12= Correlation between I and 2 r13= 1 and3 r23 = 2and3 DISCUSSION OF RESULTS/FINDINGS For convenience the accessibility’ indices gotten from the connectivity matrix (Accessibility Matrix T) will be called Accessibility I while the shortest distance matrix will be called accessibility 2. (See Appendix I and 2). The relationship between accessibility and the number of manufacturing industries in the study area is positive because as the values of accessibility’ increases, the number of manufacturing industries increases. Also low correlation figure of 0.40 shows that this relationship is fairly weak. On the contrary, a high correlation of 0.70 was obtained at 95% confidence level between accessibility and wholesale activity’ in the United States (Janelle, 1969). The lower correlations gotten in the present work is a clear indication of the influence of deliberate planning and government intervention regardless of the effect of transport and other economic forces, in the location of manufacturing industries. Nigeria, in her development planning effor t is embracing industrialization as the main panacea for her development. Such hopes are based on the growth centre strategy, where certain centers get more attraction i.e. Nnebisi road with eight industries as observed in Appendix 3, while areas that arc not centrally located are ignored i.e. Isieke and Old Nit road. Also, since these areas are among old regional centers, the reasons for the absence of manufacturing industries might be due to the â€Å"strong tendency towards agglomeration† of the manufacturing industries of the old regional centers (Mabogunje, 1969). The possibility’ that industries would survive in small and young areas like old Nit road is low and industrialists hesitate sitting industries in such areas. The result is that existing industrial areas like Nnebisi road and Benin-Asaba express way provide a greater attraction to new industries as against a brand new location. A large part of this attraction is related to certain savings due to agglomer ation. â€Å"Thus a center with an early start in some industry has therefore a competitive advantage that it may maintain an increase even though the early start was due to poor chance (Hover, 1948).The fairly strong correlation figure of 0.40 goes a long way to show that there are other factors that tend to down play the influence of transportation location decisions i.e. political consideration. The figure can also he interpreted as an increase in the accessibility of any mode accounts for an average increase in the number of industries in Asaba. In other words, the distribution pattern of industries in Asaba is explained by an average measure, of the relative position of that center to the network system. The size of the population and therefore market within an area is closely related to the threshold level at which production might be expected. Thus the minimum size of the market is often a precondition for the development of an industry in a region. The relationship between distribution of manufacturing industries and population potential (market potential) in Asaba is extremely weak. The percentage variation is 99% and goes to show that 1% of manufacturing industies in Asaba can be explained by other factors. It seems reasonable to assume that manufacturing industries would fare best if they were located at those places which are most accessible to their customers. If this is to be so then places offering high degree of locational utility relative to other places should be dominant wholesale centers (Jarielle, 1969). The correlation coefficient of accessibility’ 1 and market potentials is 0.09. This means that an increase in accessibility’ leads to a very small increase in the market potential. On the contrary, similar work done in the United States have obtained a high correlation figure of 0.81 (Janeile, 1969). This high correlation in contrast to 0.09 in Asaba is understandable. This is because, Janelle used both locational utility wh ich include both accessibility and other locational factors that a site may enjoy. Also this study was done at a point in time i.e. 2003, while Janelle’s study was for a period of time. But the findings lend cautious support to the notion that, at least for manufacturing activity’, increase in accessibility is a useful surrogate for estimating specialization possible at a place. However, a multiple correlation coefficient was calculated with accessibility’ and population as the two independent variables and number of industries as dependent on the two variables (R1 .23) .A fairly’ high positive correlation of 0.40 was obtained. This means that an increase in the two dependent variables leads to an increase in the market potential. POLICY IMPLICATION For practical relevance, the state government at Asaba should direct their efforts towards the construction of good roads as this will bring about changes in the urban pattern, leading to increase in the number of industries in a process of spatial re-organization. Also, the government should direct their effort towards the optimum location of industries as well as promote and encourage industrial dispersal among various centers in Asaba. CONCLUSION Although, accessibility is related to the distribution of manufacturing industries in an urban center, it is not totally explained by the availability or lack of transport facilities (roads). in other words, transport plays a very negligible role in the distribution pattern of industries. Also, the weak relationship between accessibility and distribution of industries is due to the fact that some centers have locational advantages that far out-weight the importance of accessibility. Finally, the locational pattern of pre-Asaba has not changed significantly in sympathy with the accessibility trend, thus the importance of centers offering the greatest potential for transport oriented industries has not been fully recognised in Asaba. REFERENCES Atubi. A.O. and Onokala. P.C. (2004a): â€Å"The Accessibility of Centres to the Road Networks: the Case of Lagos Island, Lagos, Nigeria†. International Journal of Ecology and Environmental Dynamics. Vol. 2, Pp. 140-151 Atubi. AC. and Onokala, P.C. (2004b): â€Å"The Road Network Characteristics on Traffic Flow on the South Western Nigeria: A Case of Lagos Mainland. Pecop Journal of Environmental Design and Management in the Tropics. Vol. 1, No. 1, Pp. 39-51. Atubi, A.O. and Ughomeh. B., A. (2002) Small-scale Industries in Warn: A Geographical Appraisal of Types and Factors Governing Location. Journal of the Zaria Geographer. Vol. 15, No. 1 pp. 68-79. Bardi, E.C. (1982) Development of Road Network accessibility of urban centres within Bendel State of Nigeria 1967-1981: A Graph theory Approach. Unpublished B.Sc thesis, University of Nigeria, Nsukka. Garrison. W.L. and Marble. D.F. (1964), â€Å"Factor-Analytic study of the connectivity of the Transport Network† Papers of the Regional Science Association. 12, pp. 23 1-9. Gautheir, H.L. (1970) â€Å"Geography of Transportation and Regional Development†. Economic Geographer Vol. 46 Hover, E.M. (1948) The Location of Economic Activity, New York, McGraw Hill. Janelle, D.G. (1969) Spatial reorganization: A Model and Concepts. Annals of Association of American Geographers, Vol. 59, pp., 348-364. Mabogunje, A.L. (1969) Urbanization in Nigeria. London. Monanu, P.C. and Hodgson, M.J. (1976) â€Å"Problems in the Application of Graph Theoretic Measures to Transport Network Growth: A case study of Alberta Highways†. New themes in Western Canadian Geography. The Langara papers. Bc Geographic series. No. 22 occasional papers in Geography. Nwafor, J.C. (1984) Manufacturing and Consumer Goods. In Nigeria jn mans, Barbour K.M. et al (eds) London, fodder and Stoughton. Olagbaiye, J.A. (1968) â€Å"Towards Manufacturing Locational Analysis in Southern Nigeria: A Population Potential Model†. Nigerian Geographical Journal, Vol. II, No. 1 Pp. 11-19. Onokerhjoraye, A.C. (1981) â€Å"The transportation system and the distribution of public services in Nigeria† Transportation in Nigerian National Development, (eds) S.C. Onakomaiya, and N.F. Ekanem,N.1.S.E,R., lbadan, Pp. 196-214. Onyemelukwe, J.O.C. (1978). â€Å"Structural and Locational characteristics of manufacturing† in Oguntoyinbo, J.S. et al (eds) A Geography of Nigerian Development. Heinemann Pubs. Ibadan Pp. 296-310. Taffeec, Moril and Gould (1963). â€Å"Transport expansion in underdeveloped countries; A comperative analysis†. Traffic and Transportation in 1ndustrilizatio of Nigeria† paper presented at a Conference of the Nigerian Institute of town planners, Lagos. FIG. 1: MAP OF DELTA STATE SHOWING STUDY AREA Source: Ministry of Land and Survey, Asaba (2002) APPENDIX I 3 (Destination) S/N Origin 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 à ¯Ã‚ Ã¢â‚¬Å"f 1 Benin Asaba 0 29 26 42 31 29 31 35 20 35 21 40 35 44 40 45 43 50 47 68 721 2 Igbusa road 29 0 19 34 24 21 24 28 5 6 21 12 6 15 11 16 14 21 18 38 489 3 Illah road 26 19 0 20 5 11 5 11 6 16 13 19 15 19 23 22 27 34 33 51 373 4 Okpanam/Asaba road 42 34 20 0 18 20 24 24 20 35 39 34 43 35 48 27 44 51 50 68 676 5 Ibrahim Kefas crescent 31 24 5 14 0 7 10 14 11 25 33 23 37 24 42 26 45 51 48 68 548 6 Anwai road 29 21 11 18 7 0 17 20 18 31 38 30 42 31 47 33 50 56 53 63 615 7 West end 31 24 5 20 10 17 0 12 11 15 19 13 23 14 28 16 31 37 34 54 414 8 Nnebisi road 35 28 9 24 14 20 12 0 12 11 18 9 22 10 27 12 30 36 33 53 415 9 Old Nit road 20 5 6 20 11 18 11 12 0 1 7 7 11 8 16 10 19 25 22 42 291 10 Isicke 34 6 16 35 25 31 15 11 1 0 8 7 12 8 17 10 20 26 43 43 348 11 Onaje street 31 2 13 39 33 38 19 18 7 8 0 9 4 11 9 13 12 18 15 35 334 12 Ogbe Ilo Street 40 12 19 34 23 30 13 9 7 7 9 0 10 1 15 3 18 24 21 41 336 13 St. Bridges road 35 6 15 43 37 42 23 22 11 12 4 10 0 9 5 12 8 14 11 31 350 14 Onije kings street 44 15 19 35 24 31 14 10 8 8 11 1 9 0 14 4 17 24 21 41 350 15 Ezenei avenue 40 11 23 48 42 47 28 27 16 17 9 15 5 1 0 1 4 10 9 27 378 16 Cable point 45 16 22 37 36 33 16 12 10 10 13 3 12 4 1 0 7 18 10 30 320 17 College of education 43 14 27 44 45 50 31 30 19 20 12 18 8 18 4 7 0 6 3 23 422 18 Osadennis way 50 21 34 51 51 56 37 36 25 26 18 24 14 24 10 13 6 0 6 17 519 19 Osadennis high schl. Road 47 18 33 50 48 53 34 33 22 33 15 21 11 21 17 10 3 6 0 23 478 20 Onitsha Asaba road 68 38 51 68 68 63 54 53 42 43 35 41 31 41 27 30 23 17 23 0 816

Wednesday, November 13, 2019

Scopes Monkey Trial :: John Scopes

Scopes Monkey Trial Perhaps one of the most famous trials in our history was that of the John Scopes. Scopes was a high school teacher in Dayton, Tennessee and was arrested because he was teaching the theory of evolution in his high school biology class. During the 1920's it was against the law in Tennessee to teach anything other than the theory of creation as written in the Bible. These laws were a result of a strong fundamentalist movements spreading throughout the United States. In 1925 the American Civil Liberties Union (ACLU) volunteered to defend any teacher willing to challenge these laws concerning the teaching of evolution. John Scopes agreed to their challenge, and after teaching Darwin's theory of evolution Scopes arrest duly followed. The trial began on July 10, 1925. The prosecution consisted of Thomas Stewart, the Attorney General of Tennessee who was assisted by a famous politician and orator Williams Jennings Bryan. The defense team put together by the ACLU consisted of Clarence Darrow, Dudley Field Malone, and Arthur Hayes. Judge John F. Raulston presided over the trial. The Scopes Trial became known as the "Monkey Trial" because most people believed that evolution dealt with the theory that humans descended from monkeys. The whole trial was widely publicized and made the little town of Dayton, Tennessee a booming city. Journalists and photographers poured into the little town and the "monkey trial" became an instant sensation! Most of the coverage focused on the heated debate between Darrow and Bryan on the issue strict interpretation of the Bible. The issue had become more than just what was taught in high school curriculum but became an attack on the whole fundamentalism movement.

Monday, November 11, 2019

Leadership in “Norma Rae” Essay

â€Å"Norma Rae† is a film based on a true story set in a Southern mill-town. The title character and fellow mill workers start a branch of the Textile Workers Union of America through the use of leadership. The two characters of Norma Rae and Reuben Warshofsky combine their talents to empower and lead the people of the mill from downtrodden workers to proactive union members. When Rueben first comes upon the town, he finds the managers of the mill oppressive to their workers. People have no rights. They make small wages. They work long hours. Rueben starts the revolution for the mill workers by inspiring Norma Rae through Superleadership. Norma Rae in turn empowers and motivates the mill workers to attain their common goal: a union. Superleadership occurs when a leader leads others to lead themselves. Superleadership is appropriate for Reuben Warshofsky because it applies well to organizational leaders. Reuben is a representative of the Textile Workers Union of America. He came to Norma Rae’s town to start a union at her mill. For his job to succeed, Reuben needs to be able to start the call for union, and leave the area confident that the cause is in good hands. Superleadership is designed to facilitate the leader within every individual. A leader who exercises Superleadership is not necessarily a â€Å"charismatic† leader. He may have a set vision and great oratory skills, but he does not lead to be followed or obeyed. He leads so that others can lead themselves and better themselves in the process. Superleadership maximizes the human resources of an organization. In the case of â€Å"Norma Rae,† it maximized Norma’s ability to have a voice. In Superleadership, the power is shared. While Reuben started the union movement, he shared a mutual responsibility with Norma Rae once she was up to speed. Followers lead because they want to. They have a stake in what they do. They believe their actions are for a greater cause. A Superleader develops self-leadership through compensation and constructive reprimand. He fosters an environment where people can be free to explore their abilities and gain confidence in what they find. This environment is essential to Superleadership. Only in an open environment can this type of leadership employ the potency and knowledge of the followers. It is the duty of the Superleader to help  develop a group’s skills once power is divided among the followers. Self-leadership can be learned through Superleadership. People are not â€Å"born† to lead. They need not be educated to be motivated or to learn. A Superleader provides a self-leader with direction. He orientates the person with the situation and helps explore the talents and skills necessary to get the job done. Reuben Warshofsky practices Superleadership on Norma Rae. He is a labor organizer looking for aid in a town that is ignorant of unions. The first person he meets is Norma Rae. She is a thirty-one year-old working-class mother of three. She is poorly educated and going nowhere fast. Her two children were by two different men. Only at the beginning of the movie does she brake off her relationship with a married man. Men oppress her in her life. Her bosses at work oppress her. They care not for her mother when she goes deaf. They reject every attempt Norma Rae makes to improve working conditions. She is a woman battered by life, but above it all she reveals an acute understanding of the world. â€Å"You lie with dogs, you get fleas.† She tells this to Reuben on their second meeting shortly after the married man slapped her. Reuben sees this glimmer of life in her and offers her hope when he says, â€Å"I think you’re to smart for what’s happening to you.† Reuben eventually leads Norma to self-leadership. Reuben tells Norma Rae the way things could be at the mill and she is inspired. He explains that the textile industry is the only industry not unionized. Reuben says to people at the first church meeting that things will not change, â€Å"not unless you make it happen.† Reuben encourages the people to join him and share in the goal to unionize the mill. Norma Rae is the only one who accepts the challenge at first. Reuben gives Norma a voice. He teaches her how to fight for a union. She starts by signing a union card. She then wears a union button and hands out others. The woman before was pushed around and uneducated. Now she is typing documents, making copies, and cold-calling her fellow workers; all for the sake of the union. Reuben’s Superleadership extends to things outside of the union. She begins to read Dylan Thomas. She allows blacks and whites to visit her home together. Norma makes her own  decisions. Her priest insults her when he will not allow a bi-racial meeting and without delay, leaves the church. When her new husband is upset with her time-consuming work, she yells back at him, and he respects her for it. Norma Rae no longer allows people to push her around. Her bosses at work continually try to make her quit: they make attempts at character assassination; they work her father literally to death; through it all Norma Rae perseveres. The management posted a sign on the bulletin board to enrage anti-union sentiment. They try to stop her from copying it and she responds, â€Å"I started it, I’m going to finish it!† Norma Rae shows her self-leadership by facing the managers of the mill. She serves a higher purpose that they cannot defeat. She evolved as a person through Reuben’s guidance. When times were tense, he was there to compliment her or to sit her down and chew her out. She was arrested soon after she copied the bulletin board and she was in tears. Reuben explained to her that she had just a taste of what was to come. He prepared her for the battle, and gave her the skills to fight it herself. The path proves to be an uphill battle, yet Norma Rae is able to encourage and motivate her followers at the mill. She bears pressure from management, resentment from mill workers and suspicion from her husband, but she stays true to her goal. She motivated people using situational approaches. She changed certain aspects of the situation in order to fit the needs of the followers. Her means of motivation were great and diverse, but it fit best under the title of the operant approach. The operant approach modifies rewards and punishments based on observable behavior. If someone’s direction, intensity, or persistence needs to be changed, a reward or punishment is delivered. In the case of Norma Rae, if someone aids the union, they can imagine a brighter future. If someone denies unionization of the mill, they will continue to work long hours for subsistence pay. Norma Rae has her own system of rewards and punishments. She knows the workers at her mill. She speaks to them as a fr iend, a friend who knows about them personally. Her reward can be a compliment or a question about a loved one. Through Reuben she developed the ability to influence people by means of flattery. She compels people to volunteer their time for the union movement so that their children can live a better life than they do. Norma knows what  makes people tick and she uses this knowledge to motivate the people to her cause. When her father dies at the mill, he becomes a modern-day martyr to rally around in hopes of a brighter future. The mill workers follow Norma Rae not because she is a saint; they know of her quick temper and sexual history. They follow her because she is passionate about her cause. The more confident Norma becomes in her role, the more she embodies her cause. She does not pretend to be anyone but herself, but she holds the union to higher standards. She is able to command the allegiance of her peers and yet remain equal to them. Her passion is what compels them to follow. In the end she gives them their greatest reward: they become a union. She sacrificed her job–and almost her marriage–to bring her goal to fruition. The union debate came down to a vote, 427 to 373 in favor of a union. This close ballot likely gained the extra needed votes due to Norma’s most memorable moment of self-leadership and motivation. In the climax of the movie, Norma Rae scrawls â€Å"union† onto a board and climbs upon a table. The sign is held above her head for three long minutes. She stands on the table willing to sacrifice everything she has for the sake of the union. She stands on the table holding up a word that is a promise for a better life. On the table, scared but determined, she inspires her co-workers. One by one they turn off their machines. A floor that one moment was a whir of noises and movement is reduced to a deafening silence. Norma demonstrates the power an individual can have to motivate people when they believe so fully in their cause. â€Å"Norma Rae† is a wonderful example of Superleadership and the motivation techniques of a leader. The journey of the mill starts with Reuben Warshofsky and his affect on Norma Rae. She in turn gains self-leadership and is able to use it to motivate her peers to unionize. It is leadership from the bottom up. It is an example of the fortitude of individuals when they are able to channel their power and organize change. It is an example of the change that can be made when backed by the strength of many able followers.

Saturday, November 9, 2019

Nursing and the quality care

The work environment in which nurses provide care to patients can determine the quality and safety of patient care. As the largest health care workforce, nurses apply their knowledge, skills, attitude, and experience to care for the various and changing needs of patients. A large part of the demands of patient care is centered on the work of nurses. When care falls short of standards, whether because of resource allocation (e.g., workforce shortages and lack of needed medical equipment) or lack of appropriate policies and standards, nurses shoulder much of the responsibility. This reflects the continued misunderstanding of the greater effects of the numerous, complex health care systems and the work environment factors.Understanding the complexity of the work environment and engaging in strategies to improve its effects is essential to higher-quality, safer care. In this paper I will discuss one strategy geared at improving that many are supporting, nationwide, while looking at the e ffects it has on the professional nursing practice. The work environment in which nurses provide care to patients can determine the quality and safety of patient care. As the largest health care workforce, nurses apply their knowledge, skills, attitude, and experience to care for the various and changing needs of patients. A large part of the demands of patient care is centered on the work of nurses.

Wednesday, November 6, 2019

Biotin essays

Biotin essays Tiffani May Chemistry Period 2 Biotin is important for healthy hair and skin. 100 mg of biotin may prevent hair loss in some men. Biotin helps to relieve muscle pain. It promotes healthy nerve tissue, bone marrow and sweat glands. It also relieves seborrheic dermatitis in infants. Biotin works with folic acid and vitamin B12 to break down fats, protein, and carbohydrates. Biotin is found in most foods and also manufactured by bacteria in the intestinal tract. Most biotin deficiencies are associated with the consumption of raw egg whites which contain avidin. Avidin binds with biotin to prevent its absorption into the blood. Cooking the egg whites deactivates avidin. Biotin is non-toxic and probably not required in supplement form. Although biotin deficiencies are rare, they can occur when people have malabsorption problems. Some research indicates that male pattern baldness may respond to supplemented biotin, albeit in a very marginal fashion. Biotin is found in cooked egg yolks, salt-water fish, beef and poultry, milk, cheese, soy products and whole grain breads. If athletes are eating raw egg whites, extra biotin must be consumed. Reagent for enzymatic incorporation of biotin into nucleic acids. Biotin-21-dUTP is a dTTP analog with biotin covalently attached to the pyrimidine ring through a 21-atom spacer arm. It can be incorporated by nick translation, mixed primer labeling, 3'-end-labeling, or PCR. Biotin-21-dUTP has a 21-atom spacer arm, the longest spacer available, which reduces steric hindrance in subsequent detection using streptavidin-conjugated enzymes. 100 Â µl is sufficient for 50 nick translation reactions. Biotin-21-dUTP is provided with a complete User Manual (PT1464-1). Biotin-21-dUTP (0.5 mM) 100 Â µl 5021-1 Biotin-21-dUTP (10 mM) 100 Â µl 5021-3 100 Â µl of 0.5 mM solution in 50 mM Tris-HCl (pH 7.5) ...

Monday, November 4, 2019

University bookstore Research Paper Example | Topics and Well Written Essays - 1250 words

University bookstore - Research Paper Example The university bookstore has been in operations for the past fourteen years, the presence of the book store has been of significance for the university as well as the students due to the fact that it has been providing academic material as well as computer supplier.Due to the fact that the computer supplies are in more sdemand during he intake season usually during the fall season or the proceeding summers. The demand arising due to the usual intake of students as well as the accumulating demand over the previous intake, causes the operations of the bookstore are affected unusually. Arising primarily from the scenario that the orders for he computer comes through out the summers aside from that of that of the sophomores or the newly admitted, the competitive advantage maintained by he book store has been due to the bottom-line prices charged by he sore. Hence, considering the fact that the book sore is charging such low prices, as the profit base and keeping in view that if the store orders to many supplies, the cash reserves become very low, besides that storage concerns have to be accounted for as well. The quantity demanded by the students for the computers also determines the number of employees to be hired for the installation to take place.It would be most appropriate to mention that the forecasting models despite the comparison of relative accuracies remain models to forecast. Hence, their accuracies remain subject to the actual outcome of the event they forecast. As a consequence, whether it is through the means of Linear Equation, Seasonal Indexes or Smoothing Techniques such as Averages, they remain subject to the risk involved from the aspect of actual outcome. University Bookstore Computer Sale Data Table 1: The Sales for University Bookstore Student Computer Purchase Program Year 1 Computer Sold 518 2 651 3 708 4 921 5 775 6 810 7 856 8 792 9 877 10 693 11 841 12 1009 13 902 14 1103 The above data has been provided in the form of a diagram on the next page, since the raw data in itself would prove to be discerning. A graphic representation is a more appropriate alternative to examine the trends in the quantity of the computers sold. The diagram

Saturday, November 2, 2019

MBA Management course -'Business in Society' Essay

MBA Management course -'Business in Society' - Essay Example eading corporations of the world are now expanding their sustainability initiatives to focus on accountability and minimize risks by increasing "baseline expectations of investors" and ensuring their strategies are in line with the investment communitys objectives. This would demonstrate corporate commitment towards the investors and shareholders who ultimately will support the companys scalable sustainability endeavors.1 At IKEA, we have always believed in integrating sustainability strategies to support our work environment through materiality and operations-based initiatives. We have been ahead of our competitors in sustainability initiatives. Some of our notable projects during 2006 had been making home furnishing products safe for environmental effects; support for responsible forestry based on set up requirements for wood suppliers; support for sustainable cotton production; and acceptable working conditions. In 2007 we have introduced IWAY (IKEA Way on Purchasing Home Furnishing Products) which encourage consumers to help us achieve sustainability goals. Our current initiatives include working towards reduction of child labor, contribution towards climate impact; and going towards renewable energy by supporting sustainable transport; and working with communities towards sustainability.2 These aspects demonstrate that though, a highly environmentally conscious company, IKEA’s strategies in the past has been focused on material and operations exclusively. For the future, we need to develop more stringent strategies which Tomorrows Value report indicates as, investors perspectives of sustainability. At IKEA, we have only been able to achieve this through dialogues with unions, suppliers, companies and related organizations. So far IKEA has been able to develop a process for sustainability and mechanisms for monitoring it.3 We need to tailor our sustainability strategies to align with tomorrow’s values and sustainability to increase market opportunities.